RESUME

 
About Me

Results-focused digital media executive with a thorough understanding of social media, content

writing/marketing, storytelling, customer engagement, brand optimization and community building

strategies. Offering a proven track record in devising web marketing strategies, building start-up

ventures, forging strategic partnerships, driving revenue, and growing profits in competitive

markets: Team builder and capable leader who quickly and easily inspires the trust, confidence, and

respect of clients, peers, management, executives, and key decision makers across a wide range of

industries. Complete, in-depth understanding of Internet tools, trends, and business models to raise

an organization’s prestige and visibility across all social media platforms. Notable achievements

include :

  •  Honored with Gracie Award for creating content for women, by women and about women.

  •  Created entertaining + engaging digital content from over 400 hours of television, annually.

  •  Named to Cynopsis Media’s “Top Women in Digital” as an industry leader.

  •  Grew “The Doctors” Facebook audience from start to over 3.5 million followers.

  •  Boosted lead generation for a top client by 122%, primarily through social media.

  •  Increased organic search traffic 254% for clients with SEO and link-development strategy.

  •  Achieved the reach of more than 1.6M for client during Super Bowl Week; Earned 400+ Instagram followers and increased engagement by 106%.

Experience

 Digital Marketing/Social Media Consultant

Develop and manage strategies for digital and integrated marketing campaigns for multiple brands in the fashion, beauty, restaurants and mixed-use properties retail space, including audience recruitment, retention, and engagement.

  • Accountable and responsible for all content marketing initiatives to drive traffic and engagement, including daily editorial and social media strategies, blogs, ad campaigns, creative and technical operations, to meet business objectives for 80+ fashion, retail, beauty brands, restaurants and mixed-use properties owned by Oliver McMillan and JLL.

  • Based on analysis, results and client feedback, continually improved and modified strategies to optimize conversions.

  • Manage market-positioning and lead brand-development initiatives that differentiate clients' products and services.

  • Retailers include Harry Winston, Cartier, Dior, Tom Ford, Akris, Etro, Alice + Olivia, Joie, Theory, Ann Taylor, Gap and more.

 Key Accomplishments:

  • Increased Instagram followings of my clients by 84%-122%.

  • Grew e-mail distribution by 45% with an average open rate of 36%.

  • Accounted for more than $50k in annual direct sales attributed to social media.

  • Manage campaigns and event production with luxury retailers, stylists and fashion and lifestyle influencers.

  • Create original content, editorial calendars, workflows and ad campaigns.

  • Monitor trends, analytics, and behaviors that directly impact brand optimization.

  • Collaborate with PR to support all corporate communications and outreach.

  • Partner brands with celebrities, influencers and high profile sports and entertainment entities.

The Dr. Phil Show | The Doctors  2008 – 2016

http://drphil.com | http://www.thedoctorstv.com/

 Vice President – Digital Media

Effectively led daily content creation and digital strategies for innovative editorial, social media, on-air integrations, sales and advertising and video distribution for TV shows, The Dr. Phil Foundation, and countless brand ventures and projects.

  • Proposed, architected and managed multiple high profile initiatives from the idea stage to execution, including on-air integrations, influencer campaigns and creative short-form content ideal for digital consumption.

  • Directed a cross-functional, multidisciplinary team of producers, designers, programmers, marketing analysts, contractors, vendors and technical support professionals.

  • Collaborated closely with show runners, producers, legal team and talent.

  • Lead decision-maker and executor of all new technologies, synergies, and partnerships.

Key Accomplishments:

  • Digital and creative lead on Robin McGraw’s The Aspire Initiative, an education curriculum aiming to reduce the level of domestic violence, instill bystander responsibility and create safe exit strategies.

  • Conceptualized and integrated an innovative live Twitter interaction for taped TV shows: http://bit.ly/dptwitfeed.

  • Launched a successful partnership between Dr. Phil McGraw and The Huffington Post: http://bit.ly/dphuffpo.

  • Led eCommerce, design, website build, distribution and promotion for multi-million dollar initiatives.

  • Increased revenue by 90% by redesigning “The Doctors’” website.

  • Developed product integration websites for “The Doctors” and the “Dr. Phil” show, new shows, and businesses.

Ballers (BET) | Inside MMA (HDNet)  2007 – 2008

Talent Booker / Producer

Strategically steered segment production initiatives, including booking guests and athletes, conducting interviews, and organizing shoots.

Key Accomplishments:

  • Successfully identified and booked popular athletes for show appearances to drive ratings.

  • Created and sustained profit-generating relationships with top industry agents, managers, and publicists.

ESPN/ESPN.com

Segment Producer + ESPN.com Senior Editor – “ESPN Hollywood” 2005 – 2006

Developed, coordinated and produced innovative sports and entertainment TV segments, including captaining a “Big Story Unit” tasked with developing longer and more in-depth features.  Contributed solid communication and interpersonal relations skills toward building lucrative relationships with agents, managers, and publicists, as well as coordinating and conducting in-studio, red carpet, and field interviews with sports figures or celebrities.

Key Accomplishments: 

  • Developed profitable cross-platform promotions with ESPN.com and ESPN The Magazine.

 

Senior Editor –  “Page 3” 2003 – 2005

Developed, coordinated and produced a summer-long sports and music package initiative in coordination with ESPN's SportsCenter features.  Drove operations success by recruiting, training, and mentoring top-performing freelance writers and contributors.  Coordinated all editorial plans, wrote headlines and lead blurbs, and edited content. 

Key Accomplishments: 

  • Successfully executed ESPY Awards event coverage to boost ratings results.

  • Tripled ESPN.com Page 3 page views via increased strategic distribution and improved writing and story ideas.

Senior Editor – Talent Integration 2001-2003

Provided ghost writing and editing for ESPN’s on-air anchors and analysts.  Led daily editorial direction of talent contributions and event coverage of major events.  Coordinated content plans specific to talent strengths, and organized ideas and deliverables with sports editors.

Key Accomplishments: 

  • Conceptualized, developed, and executed ESPN’s initial ESPN Radio web camera initiative.

  • Supported major event coverage, including the Super Bowl, NFL Draft, Stanley Cup Finals, and ESPY Awards.

  • Coordinated and hosted chat forums and interviews with ESPN talent and celebrities at the Super Bowl, NFL Draft, Stanley Cup Finals, NBA All-Star Game, and ESPY Awards.

  • Directed digital coverage at high-profile events, including Super Bowl XXXIV and the XGames.

  • Cultivated lucrative cross-promotional initiatives with studio production and ESPN.com editorial teams.

Previous Experience

Online Producer – ABC Sports/NFL/AOL 1998 – 2001

Education
University of Maine
Bachelor of Arts in Communications